Thomas Wittenburgs blog | Innovationlab.dk

Skrevet af Thomas Wittenburg, 2. september 2010 - 16:20

A look into the intersection between technology, art and design by french blogger Regine Debatty, founder of WeMakeMoneyNotArt.com. Will Sansom used the Nike chalkbot as a case study on mondays CareWare session. Regine heard that, and thought she'd seen it before. And she had. Joshua Kinbergs bike-driven road printer is more than six years old. The point is, that a lot of seemingly innovative marketing ploys are directly inspired by what artists been doing several years before.

Skrevet af Thomas Wittenburg, 2. september 2010 - 14:38

The world view is transforming, and we are in it. New social/techno/economic conditions are replacing the world we grew up in. Josephine Green of Philips shares her view on the future of design. Scarcity versus abundance. Less is more is an absolete world view based on a techno-market era. The mass markets and mass consumers were the key in a world where the machine was the image of a modern world. That universe was shaped like a pyramid, with a very top-down paradigme. The new socio-ecological era represents a completely diffenret way of thinking. We are in a chaotic and complex world. The pryamid is replaced with a circle. Everything is tied together. This allows us to create our own lifestyles.

Skrevet af Thomas Wittenburg, 2. september 2010 - 13:44

IDEO's Pascal Soboll takes the lead on NEXT 2010 day four. He talks about design trends. Not how things look, but how the design is thought up - the process of design. First of he shows us the difference between the first ever Apple mouse. The iconic design of the mouse is put up against a 2000 IDEO look into 2010. Designs from the year 2000, that centered around communication in 2010.

Skrevet af Thomas Wittenburg, 1. september 2010 - 13:45

Anthony Townsend from Institute for the Future talks on the digital future of cities. Cities will grow to be massive, and there will more of them. Urbanisation is taking place on a grand scale, and the people in cities around the world will have more in common with each other than with their own countrys other inhabitants in rural areas. Foursquare and DIYcity are examples of emerging technologies, that binds the cities tighter together. When these kinds of services are combined with smart grid technology, we are able to monitor everything. In the coming years 4G deployment on the cell phone networks will make these sensors even more autonomous. The following datamining allows for intelligent control of all the basic functions of the city.

Skrevet af Thomas Wittenburg, 31. august 2010 - 14:33

Rob Nail associate founder of Singularity University talks about food for cities. The mission for Singularity University is to assemble and inspire leaders and leading technologists and help them understand and facilitate the enormous development in technology, and help them to use these leaps in technology to solve humanitys problems. The Food in Cities project, which Rob leads, just finished a 10 week cycle. The goal was to make something, that would impact a billion people. In the next 50 years the Earths population will reach almost 10 billion people, and new landmass the size of Brazil will be needed for agriculture.

Skrevet af Thomas Wittenburg, 31. august 2010 - 13:58

Will Sansom of Contagious Magazine talks about selling great food in an innovative way. Pepsi Refresh is an initiative from PepsiCo, that allows people to help the company use their marketing budget. Sort of a public controlled CSR scheme. Marketing should be entertaining. Gatorade used a fifteen year old football game, that in 1993 ended in a tie, to spark awareness of a growing problem with people over the age of 30 being more and more idle. The concept is called Replay, and it raised massive awareness of Gatorade. It is much more than marketing. All major Hollywood studios have shown interest in making a feature film. By stading up for grassroot football Gatorade have made fantastic PR for themselves.

Skrevet af Thomas Wittenburg, 30. august 2010 - 15:17

Rilla Khaled is an assistant professor at Center for Computer Games Research at IT University of Copenhagen. She works with the kind of games, that have an actual impact on people. Healthwise. Gaming doesn't only have negative consequenses, ie. lazy gamers and wasted time. The difference between Tetris on one hand, and Dance Dance Revolution on the other, symbolises the difference between typical gaming, and "healthy games". DDR was actually used in american high schools more than 10 years ago.FMRi scans has shown increase in teenage girls brain activity. Hence mind games could also be healthy.

Skrevet af Thomas Wittenburg, 30. august 2010 - 13:50

Esther Dyson, the woman behind Flickr, del.icio.us, and maybe even the entire Internet as we know it, takes us through a guided tour through some of her latest brainchilds. Health care can be divided into three groups. The first being old school medicine and health care. Bad health could be the second group. This where you would put bad habits, fat foods, smoking and so on. Bad health is a major economy, and needs to be recognised.

Skrevet af Thomas Wittenburg, 26. august 2010 - 15:35

Demolab har fået en ny ven. Den hedder AR.Drone, og er fremstillet af franske Parrot. Der tale om en såkaldt quadrocopter, altså en helikopter med fire vertikale rotorer. Den blev præsenteret på årets CES messe, hvorfra LabConfidential og rapporterede om Dronen. Nu er den så i hænderne på en flok legesyge Lab Agenter, som ellers har tralvt nok her op til NEXT. Løjerne er der kommet en lille video ud af. Vi kan nok godt sige, uden at afsløre for meget, at AR.Drone er let at styre... Men ikke SÅ let... Se hvordan det gik, da vi tog en testflyvning på taget.