Lab DNA
It runs in our veins – it’s what makes us who we are, it’s what makes us act and work like we do – it’s what bring us together with the greatest people in the greatest places in the world.
REALITY is flow, everchanging, complex, fantastic, and new till we stop. We are true to reality only, to ourselves, to the people we work with and to the ideals that guide each one of us. Innovation Lab is a place to realize, make happen, take shape. We operate in the open, we set the standards, make the paths. Not by ambition, intention or some cultural calling. Not even because we can. But because we can’t help not to. We’re guided by gut and reasoned by reality. We follow inklings and weak signals to tread the paths for coming pavements.
In short, this is the Innovation Lab DNA
Trust your gut!
Rules take away understanding and initiative. And they only work in an unchanging world.
Take the initiative!
Innovation Lab is freedom from conformity, an obligation to add and alter, to make better.
Make it you!
Bring your stuff, your kids, pets, dreams, friends, ambitions, your ideas to work.
Stray!
Focus is on the horizon, keep moving, keep scanning, learn from reality and you’ll never run out of valuable contributions.
Pick your own field!
A win is a small peak in an ocean of lossy lows. Invent your own game and invite people in.
Make mistakes!
It’s the only way you know you’ve gone beyond safe play and comfort zones. Besides, it’s the most efficient way to learn.
Be passionate!
You’re not a system, you’re a unique and warm blooded individual. What really moves you, you can use to move others. Passion is far more universal than language or codes of conduct. Passion connects.
For real!
Sustainable gains are a bycast of abidance by something genuine, good, and giving.
Seek the conflict!
If something obstructs reason and better doing, take it on. When it feels right to fight, pick it. Just make it worth it.
Go beyond!
Test the limits, explore the options, exhaust the possible. Bring the world in on a local issue and take a local issue to the world. All borders and boundaries are temporary, human conditions are permanent.
